At akire productions we have a saying “we never do the same thing twice”. We understand that some things in events must fit into the box (i.e. registration and signage), but that doesn't mean you can’t take those completely necessary guest experiences and elevate them. Make them unexpected and unique. Be playful, be clever and be curious.
As event professionals we know how important it is to make a lasting impression at events. Our clients invested a lot of time, money and resources into creating a dynamic live event that will showcase the company, brand or product. But in order to truly elevate your brand, you need to take it a step further – by never doing the same thing twice.
Why We Never Repeat:
It Keeps Things Fresh
If you’re using the same tactics, visuals and messaging that you’ve used in previous events, your potential customers will start to notice, or in some cases un-notice. Human memories only remember the extraordinary, and forget the rest. Emotions are what build memories and at live events we have the opportunity to create emotions that then create a memory that could then last a lifetime. You want to make sure the ROE (Return on Emotion) is positive for your brand.
By switching things up, you can keep things fresh, exciting and interesting for both new and returning attendees.
It Shows Innovation
Modern consumers demand innovation and creativity from their favorite brands. By offering a new, never-before-seen live marketing experience, you show your potential customers that you’re not satisfied with the status quo. You’re willing to push boundaries, try new things and take risks to create a memorable experience.
It Encourages Participation
If attendees know what to expect at your live marketing events, they might be less likely to engage with your brand or product. By offering unique experiences at every event, you’re encouraging participation, curiosity and excitement. People will be more likely to actively participate in your event, take part in your activities and learn more about your brand.
It Demonstrates Industry Leadership
When you’re constantly innovating and trying new things, you position yourself as an industry leader. You’re not just following the crowd; you’re creating new trends and raising the bar for what’s possible in the world of live marketing and events. This can help you establish yourself as an authority in your industry, which can lead to better brand recognition, more sales and a stronger reputation overall.
There are countless ways to keep your live marketing events fresh and exciting. You can switch up your messaging, your visuals, your format or your activities. By never doing the same thing twice, you’re giving your potential customers a reason to keep coming back for more – and demonstrating your commitment to innovation, creativity and leadership in the process.
We love to do amazing things with amazing people and we would love to hear from you. Contact akire productions for more information on how to never do the same thing twice at your next corporate event.