Professional events are a huge undertaking and have a lot of elements that need to be considered, even before the event begins. Achieving a successful event depends on everyone working together to satisfy the needs of attendees and stakeholders. If you’re feeling overwhelmed by all these moving parts, event agencies are a way to help improve this process. Discover the benefits of hiring a professional event agency for your next event!
The Do-It-All Mindset
People today, especially in America, want to believe that they can do it all. In fact, some of them may even believe that the job will not get done well or at all unless they’re solely responsible for it. This is what we call the “do-it-all mindset,” and it’s not uncommon in the event industry. Personality A types, who may be drawn to the event industry for its ambitious nature and organizational needs, are more prone to this mindset.
As people in the event industry ourselves, we can relate to this way of thinking. It can be hard to feel like you’re giving up control, and you may feel like you’re the only person in the world who can get it right. But it’s important to fight past this mindset.
For events, doing it all yourself can impact event success. As the saying goes, “Many hands make light work,” and you only have so many hands. Stretching yourself too thin can not only make you feel overwhelmed, but it may even impact your health and ability to aid in the event.
To help avoid these impacts, hiring an event agency can help relieve stress and promote event success. It’s also important to remember that having outside help is not relinquishing control or “not doing your job,” but it’s actually the beginning of a collaborative partnership that helps ensure event success and fewer things on your plate.
5 Benefits of a Professional Event Agency
If you choose to work with a professional event agency, there are many benefits you’ll get to enjoy. Today, we’ll highlight the five main benefits of this type of partnership.
1. Choose Your Journey
There’s a no-size-fits-all approach to hiring an event agency. Some will handle all the aspects of your event, and others will involve you in every decision and discussion. Some, like akire productions, may even offer a range, so you can decide exactly what level of involvement you want. Whatever your needs and desires, there’s an event agency out there that will match your goals.
At akire productions, we take a collaborative approach. We want our clients to see us as partners, not just a vendor or business expense. Our team will find solutions that work for your event and needs, creating a personalized experience for everyone who works with us.
2. The Internal vs. the External
There are two parts to any event: the internal aspects and the external aspects. As the company’s event planner, your focus should be on the internal. You want to receive buy-in from your stakeholders and make sure your attendees are enjoying the experience. This takes a lot of effort on its own, so it can be even more challenging to focus on these elements when you’re also handling the external parts of an event, such as logistics and scheduling.
As an event agency, our job is to make the decisions you make internally happen. We handle the external aspects of an event, so you don’t have to. This allows both you and the event agency to focus solely on their parts of the event, increasing efficiency and ensuring event success from start to finish.
3. We Know the Ropes
In whatever you’re doing, whether it’s starting a new hobby or planning a corporate event, it never hurts to have an expert from the outside to guide you. Often, having an outside expert allows you to get a head start on any common challenges or mistakes people are prone to make without a guiding hand. When you hire an event agency, they act as this guide for you. They’ll be able to:
- Help you sort through the current event trends and which may be beneficial for your event and audience.
- Have ideas on how to push the needle to set you apart from other events and potentially make you an industry leader.
- Know the complexities and intricacies of event planning and know how to navigate the space efficiently.
The example we like to use to highlight this point is scheduling. Many people think they’re good at scheduling, so it won’t be too hard to do themselves during an event. But we’ve found people tend to neglect loading and unloading times, are unsure what to do during delays, or how to handle multiple trucks with only one dock. Vendor coordination is essential to event success. You should be able to enjoy your event—allow the experts to manage the complexities of your event.
4. Save Your Money
Even if you want an event agency, you may be afraid of the cost. If that’s the case, you’re not alone. Many people are wary of hiring an event agency because they believe it is cheaper to just do it themselves. However, this is actually a common misconception. While there is a cost to hiring an event agency, that little bit of upfront expenses can save you hundreds, if not thousands, of dollars in the long run. How are event agencies able to save you money? Here are just a few ways:
- Because they’re in the industry, they’re able to negotiate on your behalf with vendors, getting you the best price possible.
- They already have relationships with certain vendors and know where the best prices can be found before negotiating.
- Time is money. With an event agency, you can ensure time efficiency with a streamlined process to avoid delays and encourage seamless transitions.
5. Delight Your Attendees
At akire productions, we like to use the term return on emotion or return on experience (ROE). ROE measures the emotional impact of your event on your attendees. What did they walk away with? Did the experience leave a lasting impression on them?
Our goal with our partners is to create an event that attendees will be talking about for years to come. To achieve this goal, we aim to delight attendees. When you work with an event agency like akire productions, they’ll be able to not only find ways to delight attendees but also have tools to measure their event experience.
For example, we sometimes use specialized cameras that measure facial expressions. We set these up in key event areas and use the cameras as a way to measure how pleased people were with that area. This data allows us to know how your audience reacts to certain aspects of the event, allowing us to implement this data in future events.
This is just one example of how we can delight your attendees and use data to improve your future events. When you go with an event agency, they will be able to match your event’s goals to your attendees’ desires, creating a better outcome for everyone involved.
The akire productions Difference
While you can find the benefits we describe today in many event agencies, we pride ourselves on going above and beyond just the standard event agency experience.
The first thing that sets us apart is our character. We describe our character in three aspects:
- Honorable Character: We’re aware the event agency industry has gotten itself a bad reputation. That’s why we’re committed to being a step above the rest. You’ll never have to worry about not knowing what’s happening with your event—we’ll openly and honestly communicate with you every step of the way. We respect you and your boundaries to ensure your event’s success within your budget.
- Ubuntu Mindset: Ubuntu is an African word that means, “I am because we are.” Having this mindset speaks to our emphasis on community and partnership. We believe in the idea of creating an event together. We know our jobs would not be possible without you, and we hope you’ll feel the same about us.
- Creative Realization: Our event planning goes beyond just pretty ideas. We want our creative ideas to become a reality. We don’t just paint a pretty picture—we make it happen. And we’ll make sure it’s created within your needs, wants, and desires.
The second thing that sets us apart is our learning styles. Teachers and professors have found students learn better when their unique learning styles are used in their education. There are four learning styles: visual, auditory, kinesthetic, and reading/writing. Our approach incorporates all these learning styles in your event to help all your attendees get something out of it. They’re more likely to remember and feel like the event is personalized to them when we use these learning styles in the event.
With these two things combined, we create a personalized, unique experience for you and your guests. Transparency, partnership, and creative collaboration are our priorities, so you can have the best event experience.
Events Made Easy with akire productions
We hope we’ve shed some light on the benefits of hiring an event agency and how akire productions elevates your experience. Whether you’re a nonprofit or a corporation, we can make your dream event come to life. For your next event, partner with akire productions and experience the beauty of event collaboration!